Digital Marketing Service-Case Study
• Increase Brand Awareness Through Paid Social Media
The quality of your ad creative directly impacts a campaign’s CPM. Facebook doesn’t like text-heavy, boring ads. You need high-quality ad creative that fits Facebook’s best practices to improve your ad quality and thus CPM. After launching new video ads, we boosted ad engagement, increased CTRs, and improved ad efficiencies. The new video units also provided a venue for audience retention by capturing prospects that have viewed 50% or more of our ads.
in 5 months (outbound click + click to call)
24% CPA decrease
for Prospecting campaigns in 5 months
35% CPA decrease
for retargeting campaigns in 5 months