Performance Marketing-Case Study
Anaa’s Baking Studio
Anaa’s Baking Studio is a boutique bakery and learning studio delivering French desserts from their cloud kitchen and baking courses from their chic studio.
New campaign structure
Campaigns are now broken out by state and by keyword category. Within each campaign, ad groups are further segmented into subcategories based on keyword themes. Ad groups are also segmented by match type which allows us to funnel traffic to exact match keywords that tend to have higher quality scores and therefore lower CPCs.
